Apr 08, 2010
Michael Hoffman will lead two sessions at the Religion Communication Congress 2010 here in Chicago on April 8, 2010. Strategies for nonprofits to reach people online will be the focus of two workshops to be led by Michael.
In "Beyond Viral Video" participants will learn that organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. Examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters will be shown and discussed.
"Beyond Viral Video" References and Resources
In "Social Media With a Strategy" Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
"Social Media With a Strategy" References and Resources
If you have any questions about these presentations, please email us at any time.
