Today the web fully supports video. And that requires a new paradigm for how you think about video, how you document your work, and how you reach out to your constituents.
This 7-part introduction is designed to get you thinking about online video, and to get you started on the path toward becoming a more web-centric organization.
2. Why Video Matters
Video breaks through the noise of everything that’s happening on the web. Video is the most compelling content on the web today, and it’s the content people are spending the most time with.
3. Building A Media Library
If your organization doesn’t have a camera, you need to go out and buy one today. Then you need to start capturing the important things you do and build a media library that you can reuse and repurpose.
4. Finding Your Story
There are millions of stories you can tell about your organization. But how do you make it personal to your viewers, and how do you bring passion and energy to the stories you want to tell?
5. Telling Your Story
Start by asking yourself a handful of basic questions. Then consider the best way to communicate this story to your audience. What form will it take? Documentary? Man-on-the-street? PSA?
6. Using Video Effectively
Everyone wants a "viral video", but random people watching your video may not necessarily become donors or advocates for you. Thinking about video in terms of campaigns will help you retain audience and deepen engagement.
7. Marketing Your Campaign
You have a great campaign, but how do you reach the right people online? Map the community and join the conversations already taking place all over the web. Tell them about your cause and drive them to your microsite to learn more and take action.
