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Today the web fully supports video. And that requires a new paradigm for how you think about video, how you document your work, and how you reach out to your constituents.

This 7-part introduction is designed to get you thinking about online video, and to get you started on the path toward becoming a more web-centric organization.

2. Why Video Matters

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Resources for "Why Video Matters"

The Age of YouTube: Using Online Video to Reach the Masses

How Nonprofits Are Using Social Networking to Raise Money and Awareness

Doing Good on TV: How Nonprofits Are Taking Advantage of a New Medium

Telling Moving Stories: Charities Turn to Online Video to Connect With Supporters

New Rules of Attraction

Number of Online Videos Viewed in the U.S. Jumps 66 Percent Versus Year Ago

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