To have a credible voice in the online environment, Michael says nonprofits need to empower everyone in their organization to be a spokesperson: "You can't speak to large groups at one time...to be present in this social graph means you have to be all over the place. That's a lot of work. If you stick that on one person, you'll never be able to have the real relationships that are the hallmark of this age."
This report highlights five key trends and how their coming together will shape the social sector of the future. Based on extensive review of existing research and in-depth interviews with thought leaders and nonprofit leaders and activists, it explores the trends (Demographic Shifts; Technological Advances; Networks Enabling Work to be Organized in New Ways; Rising Interest in Civic Engagement and Volunteerism; and Blurring of Sector Boundaries) and looks at the ways nonprofits can successfully navigate the changes. The monograph is by La Piana Consulting, a national firm dedicated to strengthening nonprofits and foundations.
Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies) winners! And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline.
A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.
All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.
Here are the winners of previous Nonprofit Tagline Awards (selected by more than 4,800 voters in the field in 2009). This could be you in 2010! Please take 3 minutes now to enter your nonprofit’s taglines today while it’s on your mind.
The deadline for entering is July 28.
We’re proud not only to be a sponsor of this year’s awards—in addition to Blackbaud, Event360, and Eventbrite—but also to have Michael Hoffman serve as one of the distinguished judges. Looking forward to seeing your entries!
Mindeliver Media interviewed Michael Hoffman as part of their 5on5 Expert Blog Series: Guiding the NPO Social Media Experience. Check out an excerpt below.
"I think social media is both the positive and the potential negative for nonprofits. I think the nonprofits that embrace social media and learn about it will do well and the one’s that ignore it do so at their own peril. The benefits of social media is that we are moving from a world of, as Seth Godin calls it, “interruption marketing to permission marketing”. A world where you pushed your message at people and now we are in a world where people don’t have to accept your messages."
Last week, Auburn celebrated the unveiling of a new look and a new president Katharine Henderson. And with the inauguration of its new president, Auburn launched a new website, which we built with our wonderful partners at Big Duck.
With Big Duck's design and site architecture, we developed the technical requirements, integrated our Kaltura video solution with Drupal, and built the site out from start to finish.
We're working on a case study of the work we did, but in the meantime, we're sending Auburn a big congratulations on this exciting phase in their organization's long history! Here's to the next two hundred years of cultivating leaders and religious bridge-builders!
From the new president:
This is a time of inauguration at Auburn—for me personally and professionally, as we celebrate the presidential inauguration on April 15th—and for Auburn institutionally, as we launch our new Web site and a new look. I welcome you to Auburn’s new Web site—our “virtual campus.” The new site is a primary way you can participate in the life and work of this seminary without walls. A hallmark of Auburn from its beginning—almost two hundred years ago—has been the practice of taking theological education outside the seminary into churches and community settings, even into prisons. More recently, you have found Auburn in those traditional settings, and also in synagogues, mosques and other religious communities, in schools, corporate boardrooms, hospitals, and on radio, television and the Web.
On Saturday, April 10, See3 CEO Michael Hoffman announced the winners of the DoGooder Nonprofit Video Awards in front of a packed lunch at the Nonprofit Technology Conference in Atlanta, Georgia.
The winners were featured on the YouTube homepage that day, racking up more than half a million video views for their causes, resulting in increased exposure, site traffic, and donations. We will be checking in with the winners to learn more about the impact they've seen as a result of winning, so stay tuned.
Watch the winning videos in the playlist below.
These winners will also receive a combined $10,000 from the Case Foundation, custom Flip Video cameras, and the winner of the Small Organization category will get a free registration to the 2011 Nonprofit Technology Conference in Washington DC.
Winners of the 4th Annual DoGooder Nonprofit Video Awards
“Darius Goes West—A DVD in EVERY SCHOOL!” by Darius Goes West (Best Small Organization Video category)
“'I am The Wooden Floor' Saint Joseph Ballet Changes its Name to The Wooden Floor” by The Wooden Floor (Best Medium Organization Video category)
“Canadian Cancer Society - Join the Fight” by Canadian Cancer Society (Best Large Organization Video category)
“What Kind of Planet Are We On?” by Rock for Equality (Best Innovation in Video category)
This year, the DoGooder Nonprofit Video Awards received over 750 video submissions from more than 450 nonprofit organizations in 4 countries, and now is your chance to vote for the best videos of the year!
Nonprofit, marketing, and media experts such as Guy Kawasaki, Gary Vaynerchuck, and Beth Kanter have selected 16 finalists that will now compete for top slots in the following categories: Best Small Organization Video, Best Medium Organization Video, Best Large Organization, and Best Innovation in Video. In addition to being rated highly, videos in the Innovation category also employed an original, interesting, or surprising video technique.
Anyone with a YouTube account can watch and vote for their favorite finalists at www.youtube.com/nonprofitvideoawards until midnight EDT on April 7, 2010.
Best Small Organization VideoFinalists
• “Darius Goes West—A DVD in EVERY SCHOOL!” by Darius Goes West
• “Dear Young Corner Boy” by Jacob Burns Film Center
• “Great America” by Best Shot Foundation
• “The Heidelberg Project” by Heidelberg Project
Best Medium Organization Video Finalists
• “1 IN 3 Teenagers is Abused in a Relationship” by Do Something
• “The Good, The Bad, The Ugly—CPAWS 2009 Parks Day Report” by Canadian Parks and Wilderness Society
• “Grassroot Soccer Promo Video (2009)” by Grassroot Soccer
• “I am The Wooden Floor" Saint Joseph Ballet Changes its Name to The Wooden Floor” by The Wooden Floor
Best Large Organization Video Finalists
• “Canadian Cancer Society - Join the Fight” by Canadian Cancer Society
• “The Last Measle” by American Red Cross
• “Meet the Pitbull Training Team” by Humane Society of the United States
• “The story of charity: water - The 2009 September Campaign Trailer” by charity: water
Best Innovation in Video Finalists
• “Follow the Money” by Oxfam America
• “The Power of Words” by Amnesty International USA
• “Safety In Numbers 2009 Special” by Portland Women's Crisis Line
• “What Kind of Planet Are We On?” by Rock for Equality
The DoGooder Nonprofit Video Awards is a contest run by See3 Communications and YouTube, with support from the Case Foundation, Nonprofit Technology Network, and Flip Video. Winners will be announced on Saturday, April 10 on the YouTube homepage as well as in person at the Nonprofit Technology Conference in Atlanta. The contest will award a total of $10,000 in grants, funded by the Case Foundation, plus custom designed Flip Video cameras to all finalists. The winner in the Small Organization category will win a free registration to the 2011 Nonprofit Technology Conference in 2011.
Weismann notes: "We wanted an element to break through the clutter affordably. We needed a 'wow' factor." The contest received 65 eligible submissions, and from August 17 to October 19, site traffic rose 51% compared to the same time in the previous year. "We feel we couldn't have gotten the traffic increases without the contest," says Weismann.
We’re excited to announce that we’ve partnered with YouTube to present the 4th Annual DoGooder Nonprofit Video Awards! The contest will award a total of $10,000 in grants, funded by the Case Foundation, to the best videos of the year found in the YouTube Nonprofit Program—a special program that YouTube designed to help nonprofits achieve their missions.
Starting today, submit any video your organization made last year by March 19, when a set of nonprofit and media professionals will select 16 finalists to compete in a public vote among the YouTube community. Awards will go to organizations of all sizes, including a special award for Best Innovation in Video.
“We are thrilled to partner with YouTube for the DoGooder Nonprofit Video Awards. With this contest, we get to highlight important nonprofit stories and help organizations engage with the YouTube audience,” said Michael Hoffman, CEO of See3 Communications. “In addition, we are grateful to have such wonderful partners who have been trailblazing how nonprofits use technology, video, and social media.”
Now is your chance to get your nonprofit video featured on the YouTube homepage, receive great prizes from Flip Video and Nonprofit Technology Network (NTEN), and have your work showcased at a screening in Washington DC, hosted by Nomadsland.
Winners will be announced on April 10 at the Nonprofit Technology Conference in Atlanta.
Through its new campaign, www.ExposeAnimalAbusers.org, ALDF is promoting model legislation that could be enacted in state legislatures. Such bills have been introduced in the past by elected officials in Rhode Island, Colorado, and Tennessee.
Today, the first-ever bill for a statewide registry in California was announced by its sponsor, State Senator Dean Florez.
“We operate shelters in the hopes of giving abandoned pets a second chance at a loving home, not subjecting them to lives of continued abuse and neglect,” Florez said. “A registry of abusers would help ensure animals are not being adopted out to convicted abusers, end the cycle of abuse and increase the likelihood of finding these pets the forever home they deserve.”
The website allows the public to urge their state lawmakers to propose legislation for state registries. Visitors to the website can also watch a short video explaining why an animal abuser registry is the best solution to preventing new cases of animal abuse and to create safer communities. At 10:30 a.m. Pacific on Monday, February 22, Sen. Florez will live stream his press conference from the “press room” of the website, where it will also be available for viewing following the event.
We've been so busy building websites for our nonprofit clients, we rarely had time for our own site. Well, we finally carved out the time and redesigned our site for Drupal.
Why do we love our new site so much?
Brand new Content Management System! Now we don't have to bug our programmers to add and edit pages.
New design! We moved to a three-column layout, and our designer Emily did an incredible job updating our look.
Latest news! With our news and events modules, we make it easy for you to know what we're up to and where we'll be.
We're excited to share our new site with you, and hope you will spend some time reviewing our services and seeing if we're a good match for your organization.
