Michael Hoffman was quoted in How Five Trends Will Reshape the Social Sector, a report released late last year. 

To have a credible voice in the online environment, Michael says nonprofits need to empower everyone in their organization to be a spokesperson: "You can't speak to large groups at one time...to be present in this social graph means you have to be all over the place.  That's a lot of work.  If you stick that on one person, you'll never be able to have the real relationships that are the hallmark of this age."  

Download the report here:

This report highlights five key trends and how their coming together will shape the social sector of the future. Based on extensive review of existing research and in-depth interviews with thought leaders and nonprofit leaders and activists, it explores the trends (Demographic Shifts; Technological Advances; Networks Enabling Work to be Organized in New Ways; Rising Interest in Civic Engagement and Volunteerism; and Blurring of Sector Boundaries) and looks at the ways nonprofits can successfully navigate the changes. The monograph is by La Piana Consulting, a national firm dedicated to strengthening nonprofits and foundations.

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